THE COLLECTION
Basma is a sustainable luxury brand that embodies a deep reverence for nature and contemporary design, seamlessly blending style and social responsibility. Our exquisite Basma bags are crafted from dokuma fabric, boasting a distinctive raw woven handle. Drawing upon the ancient art of dokuma, small fabric scraps are meticulously handwoven together on wooden looms, resulting in a final product that is not only sustainable and environmentally friendly, but also embraces the concept of reuse. The woven handle, fashioned with raw rope using macramé technique, adds a unique touch to each bag. Since all Basma products are meticulously handcrafted with love, we embrace the inherent variations in color combinations and dimensions, making each piece truly one-of-a-kind.
BEING SUSTAINABLE, FOR REAL
At Basma Collection, we prioritize sustainability in every step of our production process. Our dokuma fabric is crafted using eco-friendly techniques, ensuring reduced water consumption and minimal waste.
We are passionate about sustainability, and our commitment shines through in every garment we create. We are proud to present our exclusive use of dokuma fabric, a remarkable textile that combines the beauty of hand weaving with the eco-consciousness of recycled materials.
Our dokuma fabric is lovingly woven by skilled artisans, employing time-honored techniques that have been passed down through generations. This dedication to artisanal craftsmanship ensures that each piece is unique and showcases the immense skill and passion of the weavers.
WOMEN SUPPORTING WOMEN
Basma Collection also collaborates with The Worthy Hands, an inspiring organization that champions the empowerment of women artisans. Through this partnership, we aim to provide a platform for talented artisans to showcase their skills and preserve traditional craftsmanship. By promoting their handmade products, we empower these artisans to achieve financial independence and improve their quality of life. Explore The Worthy Hands on Instagram and discover the extraordinary work of these talented women.
At Basma Collection, we believe in the transformative power of collaboration. By working with organizations like Microfund and The Worthy Hands, we create a positive ripple effect that extends beyond sustainable fashion. Together, we strive to make a meaningful impact on society, uplift communities, and empower individuals.
Join us in supporting these incredible organizations by choosing Basma Collection, where fashion intertwines with social responsibility. Together, let's build a better future, one garment at a time.
PROUDLY MADE IN JORDAN
While the allure of "Made in Italy" is undeniable in the fashion world, Basma Collection takes pride in our "Made in Jordan" label. We believe it is crucial to shed light on why the origin of our products matters and why embracing the unique craftsman- ship from Jordan holds immense significance.
Here are a few reasons why "Made in Jordan" is an essential part of our brand identity. Jordan is renowned for its rich cultural heritage and centuries-old tradition of skilled craftsmanship. By producing our bags in Jordan, we honor this heritage and celebrate the artistic legacy of the country. Each bag carries a piece of Jordanian culture, from the meticulous handwork to the intricate details inspired by local traditions. Through Basma Collection, we aim to preserve and promote the vibrant cultural heritage of Jordan.